Does any of you care how they expressed their love and how it stood the test of time? Isn't love a feeling between two people and isn't it sufficient that only both of them know about it? What is the necessity to scribble your names and hearts in stone? And how happy you will be to know that the wall/building you defaced during the early days of your courtship is still defaced by the expression of your love!!
There are very few things that irritate me and the recent Reliance Ad is one of them. I find this ad very stupid and irresponsible. For those who doesn't know, the ad is about a seemingly well-off and well-qualified husband on his way to Simla talking to his wife faraway at home without any disturbance, thanks to Reliance Mobile. As they are reliving their old memories, he reaches the spot where he and his now wife had engraved 'Samir loves Priya' in 1999 and finds that their deed has stood the test of time. The idea is to show that the phone network is strong and stays put even in remote, hilly areas and highways.
But isn't it high time that the ad-makers exhibited some civic sense? As it is our monuments and heritage building are hardly well-preserved. We Indians have an intrinsic habit of scarring anything that we can lay our hands on with love-birds’ hearty expressions - be it monuments, heritage buildings, trees, stones,.. And this ad is just glorifying this age old habit by highlighting it in a romantic and desirable fashion. It is so sad that creative team at the agency could not find any other metaphor to showcase timeless love. What happened to I&B Ministry and Advertising Standards Council of India (ASCI) who axed many a commercials. Does they find this ad acceptable? Or is it that they don't care about being responsible and conscious about having a clean society? Anyway there is no use just ranting and not acting upon it. So if you also feel the same about this commercial, please complain here : http://www.ascionline.org/regulation/howtocomplain.htm. I have no idea how effective it is, but no harm in trying..